Project Overview
Gazam is a comprehensive real estate app that facilitates buying, selling, and renting properties. It offers personalized search, verified listings, and dedicated services, including NRI support and legal assistance.
My Role - UI/UX Designer
- Market Research
- Wireframe
- Mobile App Design
- Web App Design
Project Goal
The Gazam Real Estate App project aimed to create a user-friendly platform for property transactions, catering to buyers, sellers, and renters. Key objectives included:
- User-Centric Design: Developed an intuitive interface for easy onboarding and smooth user experience on both mobile and web platforms.
- Robust Property Listings: Enabled detailed property searches by location, type (land/plots, residential, commercial, agricultural), and purpose (buy, rent, lease). Added a section for new projects to highlight large ventures.
- Advanced Search and Filtering: Integrated filters and sort options to help users find and organize listings based on specific criteria.
- Comprehensive Property Details: Provided detailed property pages with information on location, size, price, photos/videos, and amenities. Allowed users to save, shortlist, and track contacted properties.
- Efficient Seller Tools: Simplified property posting with steps for adding basic details, descriptions, pricing, and media. Verified listings through admin validation.
- Enhanced Buyer-Seller Interaction: Enabled in-app messaging and calls between buyers and sellers. Planned future features to limit buyer access to owner contacts for exclusivity.
- Admin Panel Development: Created an admin panel to manage users, properties, services, and notifications. Included features for adding users, verifying sellers, and approving property listings.
- Highlighting Key USPs: Prioritized specialized NRI services and agricultural field selling and listing, offering tailored solutions for these key areas.
- Scalability and Future Enhancements: Designed for scalability with plans for future improvements based on user feedback and market needs.
Problem Statement & Challenges
The primary challenge was to develop a comprehensive real estate platform that could cater to a diverse user base including buyers, sellers, and renters. The goal was to create a seamless experience for property transactions while addressing specific market needs such as the sale and listing of agricultural fields and providing specialized services for NRIs. The platform needed to offer advanced search capabilities, detailed property information, and robust admin tools for managing listings and user interactions.
Initial Challenges:
- Diverse User Requirements:
- Variety of User Profiles: The app needed to serve different types of users (buyers, sellers, agents) with distinct needs and workflows.
- User Onboarding: Designing an intuitive onboarding process that could accommodate both tech-savvy users and those less familiar with digital platforms.
- Complex Search and Filtering:
- Advanced Search Capabilities: Implementing a powerful search function that allowed users to filter properties by type, location, price, and other criteria.
- Detailed Property Listings: Ensuring that property listings provided comprehensive information while remaining user-friendly and easy to navigate.
- Specialized Property Types:
- Agricultural Listings: Highlighting agricultural properties in a way that met the specific needs of buyers and sellers in this niche market.
- New Projects: Creating a dedicated section for large-scale projects (e.g., residential complexes, commercial developments) and ensuring these listings stood out.
- NRI Services:
- Catering to NRIs: Developing features that addressed the unique requirements of NRIs, such as remote property management and legal assistance.
- Trust and Verification: Ensuring that NRIs could trust the platform for accurate information and reliable service.
- Admin Panel Development:
- Comprehensive Admin Tools: Designing an admin panel that allowed efficient management of users, property listings, and other services.
- User Verification: Implementing robust processes for verifying sellers and properties to maintain platform integrity.
- Scalability and Future-Proofing:
- Scalable Design: Creating an architecture that could handle growth and the addition of new features over time.
- User Feedback Integration: Building mechanisms to gather and incorporate user feedback for continuous improvement.
Design Process
For all our projects, we consistently apply the Double Diamond process. This methodology helps us define clear objectives and enables the team to create designs that cater to both the client and user needs.
Initially, we conducted a thorough analysis of our competitors, performed market research, created user personas, and mapped out scenarios. This allowed us to gain insights into the current market dynamics, understand the strategies of industry leaders, and identify key features that are being emphasized. By leveraging this information, we were able to incorporate successful elements into our design and develop a unique product.
Userflow
Wireframes
Design System
UI Design
